Where sport meets culture.

Reflecting the natural geology of our jagged coastline, famous architecture, and the shared flames of competition, goodwill, and passion, our logo celebrates the vibrant welcome that awaits each and every participant of the St. John’s 2025 Canada Games.

Warm and energetic, red represents our boundless passion in sport. The white speaks to our endless natural surroundings and open spaces, while blue reflects the water that shapes the land. Bursting from the central section, the golden flames of the first sunrise radiate to the top of the podium.

You will notice the clever use of “SJ” surrounded by the colours and shapes inspired by our flag and other central elements of Newfoundland & Labrador culture.

The sport pictograms have been designed to represent each sport at the St. John’s 2025 Canada Games. They should be used as supplied and without modification.