In 1999, Newfoundland and Labrador welcomed Canada to Corner Brook, the host city for the 17th iteration of the Canada Games. The 15-day event also coincided with the 50th anniversary of Confederation with Canada. 

For John Brothers, the 1999 Games were more than just a sporting event—they were the beginning of a lifelong commitment to community building. 

But to understand how Corner Brook became the host of the Games, we have to go back a few years. The idea of hosting the Games as a means to secure a new stadium was first sparked during a brainstorming session at a cabin, where Brothers and a few others sat by a fire. Reflecting on the state of the current stadium, they realized that it was too small and outdated, prompting the question: “What would happen in ten years if they weren’t able to improve it?” 

"It actually started in June 1983 when the Allan Cup was here at Corner Brook. And of course, we had the old stadium, and you couldn't get a ticket to save your soul. It was crazy," said Brothers. 

That weekend, they returned to Corner Brook and spoke to Mayor George Hutchings about the urgent need for a new facility. 

This conversation led to the formation of the Civic Centre Association, with Brothers as one of its first members. As the group expanded, they quickly recognized that the only way to secure the funding and support needed for a new building was to host the Canada Games. 

"The only way that we could get a building at all is if we could host the Canada Games. We didn't want the Summer. We wanted the Winter."

Fundraising became a major priority, leading to the highly successful million-dollar draw, which—along with contributions from federal, provincial, and local governments—helped turn their ambitious dream into a reality. The community rallied behind the cause, paving the way for the facility that would serve as a lasting legacy for sport in the region.

Brothers played a big role in the planning and execution of the Games, serving as Vice President of Ceremonies and Protocol. This role put him at the heart of organizing the opening and closing ceremonies, ensuring every moment captured the spirit and excitement of the Games. A key moment in his journey was an educational visit to Grand Prairie in 1995 for the Canada Games, where he gained valuable insights into hosting a successful multi-sport event. That knowledge, coupled with unwavering community support, contributed to the 1999 Games’ overwhelming success—every event was nearly sold out, a great showcase of the enthusiasm and pride of Corner Brook.

"The whole city got involved, and the rest is history. It was just absolutely unbelievable. Every organization in Newfoundland, from Boy Scouts to Girl Guides to church groups, all got involved. It was an unbelievable Games."

Brothers also fondly recalls working with talented local artists, including Ged Blackmore, who played a significant role in the ceremonies. Another unforgettable experience for Brothers was standing near the prime minister during the Games, a moment that came with heightened security but also a great sense of pride.

"We knew the opening ceremony would knock everyone's socks off.”

Brother’s commitment to sports didn’t end with the Games; he remained actively involved in coaching and refereeing.

Reflecting on his journey, Brothers emphasizes the importance of community engagement and the incredible power of sport to bring people together. His experiences serve as a reminder of what can be achieved when passion meets purpose.

For Brothers, the Canada Games were never just about competition—they were about connection, legacy, and the shared memories that come with these large-scale events.